Webinars

WYSE Travel Confederation is pleased to announce the launch of a new series of webinars for 2012, free to Confederation Members. Following the success of the inaugural 2011 programme, we plan to build on this by bringing in presenters with insight from a broader spectrum within the travel industry.

WYSE Travel Confederation will bring its members in touch with industry leaders and specialists in the areas of social media, industry research, market intelligence, mobile marketing and more. For 2012 the programme will be expanded to a minimum of 6 Confederation-wide webinars, with space available for further presentations on more specialist and niche topics. Members will be regularly alerted on upcoming presentations by e-mail and WYSE Words. For the first time, Non-members will be granted access for a fee per webinar.

View details from the first webinar and second webinar.

Our next webinar entitled ‘Youth & Student Travel Market’ – Pricing Research will be held on Wednesday, 25 April at 17:00 CET. Samuel Vetrak from StudentMarketing will lead the webinar, discussing the benefits of market research, providing an overview of WYSE Travel Confederation’s programme and introducing you to the bespoke Research on Demand offer.

Content

WYSE Travel Confederation is committed to collecting and delivering more high quality data and market intelligence for its members and the youth and student travel industry, and developed a Research Programme to provide more access to market research.

Highlights
The webinar will cover the new Research Programme, which benefits members with the release of the Industry Review Series:

A series of research studies, compiling recently available data on industry matters that affect members’ businesses (youth travel market dynamics, mobility, pricing, customer preferences and marketing).
The First Industry Review was released July 2011: Youth and Student Travel Market – Data, Statistics and Trends.
The Youth and Student Travel Market is seeing excellent growth, 37% increase in the last 10 years with up to 187 million travellers creating a market value of US$165 billion in 2010 (20% of global tourism).
The market was affected by – but is more resilient to – the economic downturn with some sectors out-performing through the recession.
Youth and student travel is on the increase, as youth travel becomes more affordable and new markets see both innovation and growth.
Regular industry review helps to identify your performance in the market.

WYSE Travel Confederation members will also have the opportunity to commission tailor-made research particular to their sector and business needs – Research on Demand – at a discount. This will also be covered during the webinar.

Biography
Samuel Vetrak, Founder and CEO of StudentMarketing, provider of Research and Business Development for the Youth and Student Travel Market.

Second Webinar

“Facebook for Business – Making the Most of Facebook to Market Effectively” was held on 22 June and a follow-up session was held on 29 June. It was conducted by Olya Antonova, Senior Marketing Manager at taxback.com. Click here to view the pdf version of the presentation slides.

Content
Facebook has become part of the fabric of our lives and your customers are its primary users. There are over 500 million active users on Facebook; 50% of whom log in every single day. And more than 2.5 million websites have integrated with Facebook.

This webinar will show you how your company can fully take advantage of the excellent marketing opportunities presented by Facebook. This webinar goes beyond the basics and shows you how to take the next steps with latest developments from Facebook.

Highlights
• You have a fanpage, now what?
• Strategies, goals and connections for your page
• Expand your fan base
• Create your conversational calendar
• Top 5 mistakes on Facebook
• Insights for your page and your website
• Facepile and Social plug-ins
• Share button and the new send button functionality
• New comments tool for your website forums and blogs
• Manage your ads manager
• Facebook sponsored stories
• Local business listings on Google search
• Facebook places explained including successful campaigns for travel and tourism industry
• How to do direct sales on Facebook
• Measuring success
• Examples and best practices from real brands and pages

Biography
Olya Antonova holds degrees in both Tourism & Leisure Management and Business English. Olya joined taxback.com as a graduate in 2001 and has subsequently gone on to lead a worldwide team of marketing and business development staff across Europe and the Americas.

Throughout the course of her career, she has set up offices and lead groundbreaking campaigns across a diverse array of markets including Peru, Brazil, Slovakia, Poland, Lithuania and Latvia. Olya has fostered strong, long-term relationships with her partners all over the world and travels to meet with them regularly in order to ensure they are getting the most out of the taxback.com service.

Originally from Varna, Bulgaria and currently based in Dublin, Ireland, Olya is spearheading an online marketing campaign which is focusing on turning all social networking fans into a revenue stream for the company. She has particular expertise on the behaviour of Facebook fans and this makes for fascinating and illuminating insights.

If you have any questions, feel free to contact us for more information.

Inaugural Webinar

Held 10 May, the first webinar ”Going Mobile: How to Service Your Target Market Today” was conducted by Jaap Favier, a renowned public speaker and moderator who has keynoted at major conferences in Europe, the US and Asia. Click here to view the pdf version of the presentation slides.

Content
As of early 2011, more consumers access the Internet via their mobile phones than via PCs. Travellers in particular, deprived of their home broadband link, completely rely on their smartphones for information and communication. This webinar will show you how your company can set up a successful mobile channel to delight clients and improve the efficiency of your operation.

Highlights
The travel industry is embracing the mobile phone as the channel to market to clients and service them when they are on the move.

Companies like Virgin and Accor show that mobile services create highly satisfied, loyal clients. This one hour webinar will expose you to concrete, actionable steps to plan your next move with mobility.

Biography
Jaap Favier is the founder and director of The Small Circle, a strategy consultancy. From 2000 to 2009, he worked at Forrester Research, where he led the global Marketing Leadership Research team which published more than 200 reports on emerging consumer trends, eBusiness, CRM, media and marketing innovation and sustainability. He advised and coached leaders of Fortune 500 companies including P&G, L’Oréal, Coca Cola, Heineken, Lufthansa, Philips, Nokia and Microsoft. He also initiated and led Forrester’s social web think tank.

Jaap is a pioneer of the web, having set up eBusiness for KLM Royal Dutch Airlines in the 1990s and the travel system Galileo in the late 1980s.

He has been widely quoted in top media outlets, including Business Week, The Wall Street Journal, The Financial Times, BBC and CNBC. For five years, he was in charge of Forrester’s EMEA Consumer Forum - an annual gathering of executives from leading B2C companies and business innovators in marketing, media and finance.